Imagine this scenario before designing a website. You’ve visited a particular website, and there was something that interested you so much that you were prompted to stay and check for more on that website. Most of us would have experienced something similar, right? Was it the color scheme of the website? Or was it the image on the homepage? Or, was it easy to navigate and find information? Reason could be any, or sometimes many, but the underlying fact is, what makes your website interesting enough for a visitor to stay and scan through the information? It is Website designing – the key to creating a website that is not only appealing to the visitor but makes it user-friendly as well.
Check out 7 important website designing factors you can’t ignore while designing a website
Keep your audience in mind
Your audience is the reason behind your website. Know your audience better. While designing a website every activity begins with defining the target audience and their queries, and ends with addressing those queries. What kind of information your audience would be looking for? What are their regular queries and how well can your website address them? These are some of the questions for which you need to find answers. This helps you define your audience well and also create a rough outline about the kind of website you should be aiming for.
Make navigation easy
While you designing a website, the layout plays a crucial role in retaining visitors to your site. A well-designed layout makes navigation easy. Visitors should be able to find relevant information easily on your website. If your website is cluttered with too much information, and the navigation through the tabs is cumbersome, then it is most likely that the visitors may not find it appealing and may move to another website.
Content should be relevant
When you have worked on a design that is user-friendly to your audience, your activity should consider creating content that complements it while designing a website. Perhaps, nothing can replace content. Content on your website gets indexed by Google. Visitors should find the content valuable on your website. If the visitors find the content on your website to be original, fresh and relevant, then it would lead to more traffic to your website. Eventually your website ranking would improve as well.
Let appearance be appealing
Equal emphasis has to be laid on the appearance of the website as well. This includes the color scheme, font, images, videos, and so on. While you plan the color scheme of the layout, keep in mind to use those colors that complement your logo. Also, take care not to add too many images and visuals as it would take a longer time to load. Ideally, if it takes more than 4 seconds for a website to load, then it could be a serious put-off to the visitor and prompt them to move away from your website.
Make it SEO friendly
Any website designing for that matter should be SEO friendly. Include relevant keywords while developing the content. As search engines display the results based on the keywords usage, take utmost care to use the relevant keywords within the permissible limits of repetition. Over usage of keywords is considered unethical. Also, include blogs and articles as part of your SEO plan to increase traffic to your website.
Connect with social media
With social networks gaining popularity among customers as an important ‘go-to research media, it is vital to provide links on your website to social media pages. As these platforms encourage 2-way interaction with business and customers, they help build your brand and eventually increase traffic to your website.
Include calls to action
The best way to convert visits to your website into leads is by including calls to action. In most of the cases, visitors who stay on your website for a longer period could turn out to be your potential customers. Hence, website designing should ensure you have enough calls to action on your website to encourage the visitor to take a step further. These calls to actions could be sign up, query form, get a quote form and download now and so on.
It’s designing time!
Whether you are into e-commerce, retail, B2B business or research activities, every website should serve the very basic purpose for it is designed – to drive traffic to the website and convert visitors into potential customers. It’s time you put on your designing hat and get started!
Image Credits: YouTube