improve search ranking

Every business out there is in a virtual race to rank higher on Google Search Engine Pages. After all, it is one of the primary ways to hook in target customers, and no organization would ever leave a chance to do better on SERPs. But with millions of pages and changing algorithms, the task is only getting harder for the best SEO services companies.

In the quest to find what improves website ranking, you may end up getting quite too many factors to rank high on SERPs. While most of them hold, it is tough to gauge every single factor and ensure it is met. So, after the launch of Google’s ‘About this Result‘ feature, we dug into it to reap crucial insights and help websites improve their ranking. Though, this may not be the only way to rank high but is worth a try for good results.

Here, we have stacked five simple factors that help you play the ranking game better.

What does Google’s “About this Result” Box Do?

The ‘About this Result’ box will pop up when you click on the three dots next to every search result. According to Google, this special box’s purpose is to give searchers more information about the source of the websites that appeared in the search results.

While Google sifts through billions of websites to bring the most relatable and relevant results for any search, it also wants to make valuable information available to the searchers from exceptional sources that might not be known to them before. So, the ‘About this Result’ box is featured next to every link to add credibility to the search results, and adds the following source details for authentication:

  • It tells if the linked site is mentioned on Wikipedia or not.

  • If the site is not on Wikipedia, it gives information about when Google started indexing the website.

  • It mentions if the connection to the linked website is secure or not.

Though Google’s goal here is to help searchers with more credible information, it is also helping content creators to understand what works to land on the top pages.

How to Use the ‘About this Result’ Box to Rank Better?

Here are some noteworthy points in this box that help in identifying what Google considers while ranking sites for a particular search:

1. Understand the Importance of Search Terms in Meta Tags:

The first bullet point mentioned in the box says ‘these search terms appear in your result’ and highlights the words Google uses to pick websites that match your search. These terms may be present in the content, title, and meta tags of the linked sites, giving a clear indication of how important it is to place your keywords both in the article and HTML tags.

2. Related Keywords are Considered Too:

Next, Google taps through the terms relevant to the user’s search. It states how synonyms and related words are also considered in placing a website on the top pages. For instance, if a query had the terms ‘search result’ or ‘rank,’ Google also includes sites with related words like ‘rankings,’ ‘SERPs,’ etc.

3. Link Building is Always the Key

The third point mentions that other websites with similar search terms and related words have linked to the site you are looking about. Linking adds credibility to an article and enhances your chances of ranking better.

4. Languages and Location

Lastly, the ‘About this Result’ box specifies the language and location of the search result. Location plays an important role too in reaching your customers. So, if you are aiming for the local audience, then make sure the business details are updated often and the content is relevant to the target customers. Google addresses that they rank a business for local search based on:

  • Relevance

  • Distance, and

  • Prominence

The components discussed above may not be the only ones that shall land your page on the top search pages. However, amidst the chaos, these can serve as the basic tips to start your journey to rank higher on Google SERPs.
As promised, here are the other five points that have, time and again, proven to be the most useful for getting listed on the top search engine pages.

5 Key Factors to Rank Better on Google

Google has over 200 ranking factors along with several sub-factors for each. Although it is not quite possible to tick them all off, you can still work on the mandated ones to do better on SERPs.

1. Quality and Freshness of Content

Google serves the demands of its users who always rely on authentic information, that speaks to their pain points, and solves their queries. Hence, one of the MOST essential factors to seem valuable and rank-worthy to Google is to have rich, high-quality content, offering pure information in an easy-to-understand- manner.

  • Write with the intent to answer your target audience’s queries, but not to rank higher on Google. Genuine content gets noticed, maybe not too soon, but for sure.

  • Avoid plagiarized content with hidden links, unauthentic redirects, inappropriate affiliate clicks, etc., to stay safe from Google penalties.

  • Keep your content fresh by updating it with the latest information and details. Some articles are all-time favorites, so don’t just change the dates every year for freshness, instead change details where necessary as per the current data.

2. Links – Internal and Backlinks

Link building is a very crucial aspect that helps rank higher on Google. When an article receives inbound links from other notable websites, it acts as a source of credibility for the search algorithms. Similarly, internal linking to the articles on the same domain helps Google identify important web pages on the site and improves ranking recognition.

3. User-friendly Webpages

What’s the purpose of a website that does not allow users to search through the content effectively? Our article on the impact of ‘user experience‘ has enough information to assure you of the criticality of having user-friendly websites.

  • Work for better website and page loading speed, hassle-free navigation, and a simple layout.

  • Make sure all web pages are responsive and comply with all forms of the screen. A mobile-friendly layout is primarily considered an important factor for ranking.

  • Having a secure connection (HTTPS) also counts a lot.

  • Be strategic in planning how the website looks and feels to your audience. The more your customers are comfortable around the site, the better you rank.

4. On-page SEO

On-page optimization is an evergreen aspect search engines consider.

  • Proper title tags, image alt text, meta descriptions, and subtitles make plenty of difference in being crawled by Google.

  • Keyword-rich content focusing on search intent is the key.

  • Optimization to land on Google discovers and featured snippets works wonders too.

5. Domain Authority

DA or Domain Authority has taken prevalence in recent times. Though many ignore this vital concept, it is necessary to get recognized in top SERPs. Domain Authority is an index of a website’s expertise in a particular topic. A higher DA will give you more chances of being indexed by Google.

Work on your link-building strategies and get more backlinks to increase the domain authority. Moreover, concentrating on improving the other factors mentioned above also contributes towards a better DA.


To rank higher on Google or any other search engine is not easy. Investing time, effort, and money helps land on one of the top 10 SERPs. Start by working on mandatory factors like having relevant and reliable content with a responsive website. Then gradually work your way up by building better SEO and linking tactics.

Every tiny step you take counts. So, keep walking and embrace the changes.