Content marketing has been the driving force of every digital B2B campaign. It is one of the best ways to showcase your company’s products and business strategies. Content is the king, but it can’t be successful if it does not have a wider reach from your target audience. This is where lead magnets come into the picture – to boost the overall content of your company and services.
Executing lead magnets is an effective technique to build a database of prospective clients and convert them into sales. Usually, lead magnets act as the assets in website pop-ups, sign-in pages, etc. In other words, they are irresistible incentives for your prospects to submit their contact details. Sneaky, right? It’s an offer that customers can’t refuse, and it comes in different forms. From documents, video materials to white papers, these lead magnets should be worth their time.
As a B2B marketer, it takes time to earn the trust of business clients. You have to recognize the complex touchpoints that will capture the interests of the prospects and invest time to win them over. More importantly, it should become educational and would benefit their interest.
B2B lead magnets come in the form of free consultations, courses, or even exclusive passes to conferences and marketing events. It can eventually enhance your digital marketing horizons. What you offer to your prospect should be something specific and realistic solution that will contribute to their business.
Here’s a rundown of the best B2B lead-generating magnet ideas that might inspire you:
1. Industry Reports
Industry reports offer a different level of insight that the prospect’s business can use to their advantage. It takes an extensive amount of time and research to obtain a broad overview of any industry, so using this as a lead magnet will make your service more attractive to your partner. You gave them a valuable report which is not easy to create or see anywhere else.
Data presented in these reports is a huge gain in assessing a company’s decisions, processes, and competitors. Providing them with industry reports sets up your business’ credibility and highlights the key points of why they need your services.
2. Educational Videos or Courses
Offering educational content establishes your company’s authority in the industry. They are the perfect engagers that bring something new to the table. You’re saving your client’s time reading a 20-pager product introduction by preparing a visualizer that can immerse them into the features of your products. Videos are easily accessible on mobile, too – which is a big plus.
Besides, you can also utilize the use of free courses in your lead magnet strategies to bring new visitors to your website. You can maximize any available content to prepare a course circling the services you offer. It’s the perfect way to gain more leads and maximize the mileage of content you have produced simultaneously.
3. Webinars and Events
While the majority of industries shift online, so do events. Offer special access to your webinar archives and repurpose them into lead-generating magnets. You can even get creative and splice the lectures into a three-part series. These educational webinars and events allow business-to-business interactions that could benefit both sides, especially if they have a live element.
By doing this, you are already establishing a relationship with your prospective business client by giving them a glimpse of what initiatives your company rolls out. You can also maximize these interactions by providing solutions that are tailor-fitted to your client’s needs.
4. Consultation
The best way to introduce your company to your clients is by allowing them to experience it first-hand. The free demos and consultations are some of the most effective lead magnets.
It is a straightforward approach to lead generation that communicates what your company is and how your services can give a solution to other businesses. A one-on-one consultation with your client gives you the flexibility to connect their pain points to your services.
Either through face-to-face or virtual demonstration, you can personalize and pick their interest to make the most out of the conversation. The only downside of this lead magnet is it can be expensive compared to the other options. It can also be too big of a commitment from the client side and might make them shy away from the offer. Consultation can be a high-risk but high-reward strategy as well.
5. Price Quotations
This lead magnet is perfect if your company offers direct B2B services. By giving out quotations, you offer convenience to your clients and save their time.
Quotations make it easier for prospects to assess how their needs align with your offerings. You can already start a conversation with a client by providing a cost quotation. This way, you can skip other pleasantries and get down to the transaction straight away. It can also be a relevant tool to nudge prospects, especially those who are not decided.
Wrapping Up – Lead Magnets define a client’s experience
Finding the most suitable B2B lead magnets depend on the type of business model you have and the services you offer. There is no formula available to determine the success of your lead generation strategies or inbound marketing, but mind you – your lead magnets will define the clients’ experience with your services. You will not get more chances in pitching one, so make it count!
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