seo tools

Search Engine Optimization (SEO) is something you will hear very often in the world of marketing. It deserves all the hype because it helps enhance the website’s visibility or ranking, drives traffic, and improves views, thereby increasing conversions. When done right, SEO can do wonders for your business.

There are tons of paid and free SEO tools on the web to help you navigate through the basics and advanced SEO stuff. The paid tools can be financially draining to use for SMEs and start-ups. Hence make use of the FREE SEO tools we have listed below.

They are easy to use, effective, save a lot of time, and give valuable insights to drive more sales.

1. XML Sitemaps

Sitemaps allow search engine spiders to crawl the entire website content. The Extensible Markup Language (XML) files are not visible to the users, but help make your website known to search engines like Google, Yahoo, Bing, etc. Sitemaps link all the website content and ensure new URLs are visible to search engines for crawling.

XML Sitemaps creates sitemaps for small websites of up to 500 pages. Just enter the website URL to generate a sitemap and, it’ll get delivered to your email. It is user-friendly and straightforward.

2. Google Analytics

Google Analytics is free and provides a wealth of information covering all marketing aspects. It offers deep insights on website traffic, traffic sources, conversion rate, website behavior, user interests, and other such analytics to help you gauge your SEO game.

3. PageSpeed Insights

Page speed is crucial to rank better on Search Engine Result Pages (SERPs). Users need quick information, and if your site doesn’t load faster, they bounce to other websites, which impacts ranking on search engines. PageSpeed Insights by Google Developers is a great SEO tool to identify how fast the webpage loads and gives information to improve the website’s page speed.

Pro Tip: There is another pagespeed checker i.e., Experte, which allows you to test hundreds of URLs automatically.’s Bulk Page Speed Test allows you to automatically check how fast your website is. Unlike other free solutions, you can evaluate page speeds for up to 500 URLs, or upload a custom list of URLs to check and run the tool in the background. Since the tool’s data is identical to that provided by Google’s PageSpeed Insights, you get all the benefits of using Google without the drawback of needing to input each individual URL.

4. SEOptimer

SEOptimer is a free website audit tool that allows you to perform a comprehensive SEO audit, offering crucial insights about the website’s on-page SEO standards. It gives precise details on backlinks, website behavior, content SEO, and social performance and suggests tactics to improve them. It is ideal for beginners to understand what is going wrong with their SEO and work on it simultaneously.

5. Open Web Analytics

Open Web Analytics (OWA) is ideal for laptop or desktop SEO analysis. It audits your website in a breeze and gives customized information on page views, traffic sources, keywords that brings more traffic, and heatmaps. All the information can be checked through a dashboard, making it easy to navigate and work upon.

6. Ubersuggest

Keywords are essential to do SEO for any website. Using the right keywords improves your website’s ranking a hundred folds and enhances visibility. Ubersuggest is an excellent tool for in-depth keyword research and is recommended by the best SEO services companies. Just put the website’s URL or the target keyword into the search bar and get a page full of critical information on the search volume, CPC, paid search, and organic search data.

It also offers deep insights on long-tail keywords, competitor websites’ keyword usage and helps you choose the most effective keyword for the website.

7. Moz

Moz offers a wide range of free SEO tools for all businesses. Its link explorer, keyword explorer, MozBar, and Domain Analysis are highly effective tools to perform a comprehensive SEO analysis for your website. The ‘Link Explorer’ is amazing to work on your internal and external links. It offers competitor checks too for analyzing how top-ranking sites use links. MozBar works great at analyzing on-page SEO of any domain and gives insights on link metrics and on-page keywords analysis.

8. Ahrefs

Ahrefs, though popularly known for its paid versions, has a couple of free SEO resources that work wonders. From keyword generator and difficulty checker to backlink analyzer and ranking insights, Ahrefs has it all. Its keyword research offers specialized search for YouTube, Amazon, and Bing. The backlink checker highlights up to 100 backlinks for any URL and helps rectify broken links. Ahrefs free version is extremely beneficial for every beginner in the professional digital marketing world.

9. SmallSEOTools

SmallSEOtools is a whole bunch of highly comprehensive SEO tools. From finding keywords to conducting a website audit, they have all the features to level up your SEO game. It has different sections covering intense keyword planning, backlink verification, content tools, website tracking, and management. Most of them are available for free and are sufficient to get away with basic SEO analysis.

10. AnswerThePublic

AnswerThePublic is a keyword research tool that works uniquely than its counterparts. While most keyword finders toggle around Google’s keyword planner, AnswerThePublic uses queries on social media, blog FAQs, forums, and Google suggest, converting them into insightful keywords. The presentation is visually appealing and offers great targeted content ideas to rank on different search engines.

Bonus SEO Tool:

Animalz Revive

Animalz Revive enables you to combat ‘content decay.’ Content Decay refers to those articles published within the last twelve months that have lost their reach and declined the site’s overall performance in ranking on SERPs. Animalz Revive offers rigorous content refreshment strategies to help your old posts regain traffic and page views. It uses Google Analytics statistics, sieves through the site for lost content, and suggests ideas to improve its reach. It is simple and performs well.

Final Note:

Regardless of what type of business you own, having a good stack of reliable and effective SEO tools is essential. Though the services offered by paid tools are comprehensive and beneficial for critical SEO improvements, the free SEO tools are enough to sail through basic SEO in your initial business days.

You may club two or more tools and create an SEO plan that suits your business requirements. For instance, implement Google Analytics and club it with Animalz Revive, Ubersuggest, and SEOptimer to have a full-fledged SEO campaign that helps discover target keywords, content refreshment and offers valuable on-page SEO analytics.

It takes time to find what works best for you. But with the right tools, your conversions are only going to skyrocket!